Queen Margherita in a carriage in a historical photograph

Architect and designer

Carlo de Carli

Carlo De Carli (1910–1999) is an architect, designer and academic who plays a pivotal role in shaping Italian design culture.

Portrait of Queen Margherita of Savoy

Collaborating closely with Gio Ponti, he is responsible for the design of buildings, interiors and furniture, engaging with prominent companies of the time such as Cassina and Tecno and actively fostering the synergy between industry and design.

As a professor and later dean at Politecnico di Milano, he also serves as editor of influential journals such as "Il Mobile Italiano" and "Interni".

In 1954, he is awarded the first Compasso d’Oro for his 683 chair, a landmark moment for both his professional trajectory and the broader history of design.

Historical scene with Queen Margherita and the court

During Italy’s post-war reconstruction, De Carli collaborates with Franzi to redesign the brand’s Milanese boutique in via Manzoni, conceiving a space that combines the company’s heritage with the emerging culture of Milanese design.

His innovative approach gives birth to a flexible and airy environment characterized by an evocative use of color and light.

De Carli reinterprets the nascent theme of commercial architecture by replacing solid physical boundaries with atmospheric thresholds, mitigating the structural rigidity of load-bearing elements such as columns and beams.

Margherita bag worn

The central feature of the space is a modular display unit in transparent glass mounted on wheels, conceived to facilitate dual exposure of products visible both from the storefront and within the interior.

The display surface, crafted from crystal and framed in alpaca, rests on a leather-clad base, a tribute to Franzi’s artisanal excellence. The original furniture is integrated into the new design, enhancing the unique character of the space.

This collaboration represents the experimental union between Franzi’s longstanding artisanal tradition and the avant-garde vision of one of the most influential Italian architects and designers.

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