MARGHERITA DI SAVOIA

The first Queen of Italy
Margherita Maria Teresa Giovanna di Savoia was the first Queen of Italy, consort of King Umberto I di Savoia.
From a young age, Margherita expressed a strong personality. Her education was marked by in-depth studies and strong intellectual curiosity, unusual for aristocratic girls of those times.
Young Margherita with her little brother Tommaso and their tutors (c. 1860).
It was her refined culture that allowed her to develop a certain intuition for politics, making her capable of winning the approval of a great variety of people.
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1868 - The wedding celebration of Margherita and Umberto in the Turin cathedral of San Giovanni
Queen Margherita of Savoy on horseback at the Villa Reale in Monza (1854)
Margherita had considerable influence on political decisions and played a primary role in governing the kingdom through the intellectuals who she gathered at court.
Her particular way of acting politically was supported by an intense social life, through which she created one of the liveliest aristocratic and intellectual salons of all Europe.
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A woman of noble values, Margherita was a Queen beloved by the people due to her social commitment and her grace.
In a newly unified Italy, Margherita, thanks to her public appearances and appeal, played a fundamental role in ensuring that the Royal Family was accepted and loved by all of Italy, not just the North.
Portrait of Margherita of Savoy (1884)
Inspired by her elegant figure and sophisticated style, poets and journalists developed a true cult, called “Margheritismo”.
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Queen Margherita of Savoy with King Umberto I at Castel Savoia in Gressoney
Margherita with Vittorio Emanuele (1877)
She became a reference both for intellectual circles and for the people. Various works of arts and public spaces were named after Margherita, such as Carducci’s ode to “To the Queen of Italy”, parks, schools, hospitals, the Capanno Margherita refuge and even the famous pizza
Franzi’s creations of the time stood out amongst its competitors and were highly appreciated by the Queen.

It is Margherita herself who appointed Franzi as the official supplier of the Royal House of Savoia
As a strong, elegant and sophisticated woman, Margherita perfectly represents the spirit that guided the creation of this iconic Franzi handbag. We have therefore dedicated our handbag, symbol of Franzi’s rebirth, to her memory.
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