An ambitious and determined man, at just twenty years old, Felice transforms his father Rocco's small artisan workshop into a full-scale factory, expanding production beyond trunks to include all types of leather goods
In 1864, in Via Manzoni, Milan, the ''Valigeria Franzi'' was officially born
To develop new manufacturing techniques, Felice invests in cutting-edge machinery and skilled labor. He has the brilliant intuition to combine the robustness and durability of traditional Italian leather craftsmanship with the refinement of innovations from abroad
The first Franzi shop
Expert artisans from Germany and France are brought in to train local workers, allowing the Franzi factory to achieve the highest standards of quality
Under Felice's leadership, Valigeria Franzi's production quickly reaches an exceptional level of stylistic and technical perfection, making its creations highly sought after both in Italy and abroad
Alongside the industrial activity, in 1905, Felice opens boutiques in Milan and Roma, later expanding internationally with stores in Vienna and London
Franzi thus becomes the first brand to develop an international direct retail network
Following his professional success, Felice Franzi receives several honors from the Royal House of Savoy. In 1905, he is awarded the title of Knight of the Order of Merit for Labor
Franzi is then appointed Official Supplier to the Crown of Italy
Sorry for the inconvenience.
Search again what you are looking for
To provide the best browsing experience, this website makes use of cookies. Some cookies are absolutely required for this website to function and cannot be rejected.
However, it is possible to refuse cookies used for functional, analysis or targeting purposes as part of the sharing functionality on social channels.