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An ambitious and determined man, at the age of twenty, he transforms his father's small craft business into a proper factory, dedicated not only to the production of suitcases and trunks, but to all kinds of leather goods.
Felice introduces new manufacturing techniques and invests in advanced machinery and skilled labor.
The most expert craftsmen are hired from Austria and France to train local workers and to grow a unique expertise in Franzi’s Milanese factory.
Amongst the most successful products introduced by Felice, the incomparable "Franzi suitcase" stands out for its modern design and functionality.
With a clear vision for growth and international success, Felice, in 1905, opens shops in Milan and Rome as well as in Vienna and London – an unusual step at this time.
Due to his valuable contribution, Felice Franzi receives various honors from the Royal House of Savoia, until he becomes Grand Officer of the Crown of Italy.
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