FELICE FRANZI

FELICE FRANZI

The founder
Portrait of Felice Franzi​

An ambitious and determined man, at just twenty years old, Felice transforms his father Rocco's small artisan workshop into a full-scale factory, expanding production beyond trunks to include all types of leather goods

In 1864, in Via Manzoni, Milan, the ''Valigeria Franzi'' was officially born

To develop new manufacturing techniques, Felice invests in cutting-edge machinery and skilled labor. He has the brilliant intuition to combine the robustness and durability of traditional Italian leather craftsmanship with the refinement of innovations from abroad

The first Franzi shop

Expert artisans from Germany and France are brought in to train local workers, allowing the Franzi factory to achieve the highest standards of quality

Under Felice's leadership, Valigeria Franzi's production quickly reaches an exceptional level of stylistic and technical perfection, making its creations highly sought after both in Italy and abroad

Alongside the industrial activity, in 1905, Felice opens boutiques in Milan and Roma, later expanding internationally with stores in Vienna and London

Franzi thus becomes the first brand to develop an international direct retail network 

Following his professional success, Felice Franzi receives several honors from the Royal House of Savoy. In 1905, he is awarded the title of Knight of the Order of Merit for Labor

Franzi is then appointed Official Supplier to the Crown of Italy

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